Allokate is a work-in-progress (Branding)
There's a funny assumption people make about designers. They think if your whole thing is helping other people stand out, you must want to stand out too. Loudest in the room. Shiniest object on the shelf. Front of the frame, every time. but that’s not really how it is. Look I could get into the psychology of it all but the reality is, it is my job to be the opposite.
I blend in on purpose.
Everyone's got an opinion on branding.
@allokate_VB
I like simple
I like clean
But i also like bold, beautiful
Creative and Strong
And just a little curly ..
#branding #logo #lifeofafreelancer #SimpleBranding
When it comes to BRANDING and MY BRAND
Allokate is the professional brand to me -and what I do. (i do treat my business like a character, like a person - and so should you)
She was never meant to be the prettiest toy in the room. She's meant to be simple. Casual. Beautiful in a way that doesn't beg for attention, but strong enough to hold her own if you look twice. That's the line I keep walking for my Allokate Branding. She needs to do her job well, and her job is to complement, not compete with- the people and the practices, we work with.. so yes, I blend in on purpose.
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