Business + Branding for Health +Wellness Professionals

It takes more than an idea to build a brand or business.
I help bridge that gap through structure, strategy, and execution.

@katiecootsie

My role is to step in where it makes sense and build structure around what’s already there.

Professional (ish)

I work at the intersection of health, mindset, and business, personally and professionally, because in my experience, it's all connected.

I do a lot of things like branding, business development, marketing, and design. But I'm also really good at building awareness, and creating patterns and routines that keep things honest when it comes to who you are and where you're going.

What I do
How I help

Always on Brand.

  • Branding and Creative Direction

  • Business Development

  • Marketing Strategy

  • All-things-Design

  • Client Positioning

  • Campaign Strategy and Operational Integration

Allokate Services
Professional Health Coach posed in of mirror.

You take care of everyone else.

Who's taking care of your business?

  • A laptop on a wooden table displaying an electronic health record platform called TherapyNotes, with handwritten-style annotations pointing to features like billing with therapy notes, onboarding clients, enrolling payers, and the laptop screen showing the TherapyNotes website.

    Therapy Notes Onboarding

  • Screenshot of a website homepage for Allokate, featuring coaching services, health coaching, and support options, with navigation menu including Home, Services, Coaching, and About Us, and a 'Let's Go' button.

    The Health Coaching Guide

  • Website homepage for Allokate with navigation menu and sections on healthcare marketing, with images and text about campaigns, packages, and metrics.

    Healthcare Marketing

  • A digital download promotion for meditation and coloring workbook titled "Waves of Change" for women, featuring a smartphone displaying the book cover and various other coloring books on the background.

    The Mantra Digital Product

  • Collage of medical social media posts discussing heart health, blood pressure, and potential heart issues, with images of doctors, charts, and clinic rooms.

    Cardiology Blood Pressure Campaign

  • A collage of presentation slides and promotional content for healthcare marketing, market research, and coaching services, including target audience analysis, campaign planning, and service offerings.

    Market Research

  • A webpage with a section titled "Consultation" outlining steps of strategy, planning, development, and launch support, accompanied by a carft, coffee cup, and a decorative heart emoji within a chat bubble. The layout contains a form for requesting a project quote on the lower right.

    Landing Page

Third Wave

Third Wave