I Think I Might Be Unemployable (& I get it)

Look, I need to tell you something that's been keeping me up at night lately.

I've been building Allokate for a while now, building marketing campaigns for multi-location health practices, creating operational systems for therapy clinics, translating complex medical procedures into content that actually makes sense to real humans. And somewhere between my third canceled meeting with a client and my fourth cup of coffee this week, it hit me:Healthcare systems or hospital networks would be ideal -

I have absolutely no idea what my job title even is anymore.

Am I a marketer? Sure, I guess. Except I'm also building compliance workflows and documentation systems. Am I operations? Yeah, but I'm also creating patient testimonial campaigns and corporate wellness programming. Am I a healthcare administrator? Kind of, but I'm also designing 12-week strategic campaigns that target everyone from Boomers to Millennials.

If You're Reading This and Nodding Frantically...

You might be like me. You might be the person who:

  • Gets genuinely excited about building documentation workflows AND creating social media content

  • Can translate a doctors explanation of complex into something your aunt would actually understand

  • Sees a broken system and immediately starts designing the fix in your head

  • Has been told you're "too detailed" or "think too much" or "care too much about how things work"

  • Feels a little bit feral when someone suggests you should "just focus on one thing"

Here's what I'm learning: we're not broken. The traditional job market just doesn't know what to do with us yet.


If you're obsessed with making complex healthcare operations actually work while creating marketing that drives real results, you're probably weird like me. Drop a comment - I want to know what impossible combination of skills you're trying to fit into a resume.

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Allokate is a work-in-progress (Branding)